never not is the Australian sister brand of Canadian clothing label Pigeon Said Please. Dedicated to playful, loose-fitting garments that blend practicality with style. Our designs feature vibrant colors and prioritize natural materials like cotton and linen—clothing that kids truly love to wear! Founded by a mother of four, never not draws inspiration from Scandinavian design and culture while also curating our favorite Korean brands, creating everyday outfits that are both stylish and comfortable.